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Belgravia by Maison Asrar: A New Byredo Bal d'Afrique Absolu Alternative in the UK
Scent of the Dunes (SOTD) has introduced Belgravia by Maison Asrar, a new-for-2026 unisex Eau de
Parfum inspired by Byredo Bal d'Afrique Absolu. Built on bergamot, blackcurrant and lemon over a
freesia, lily of the valley and sandalwood heart, finishing in vetiver, musk, cedarwood and moss,
it's a Woody Floral Musk in a 100ml bottle priced at £49.99, with free UK shipping.
There are neighbourhoods in London that carry a different weight. Belgravia is one of them — white stucco facades, quiet grandeur, the kind of elegance that has never needed to prove itself. Maison Asrar's newest release borrows that name deliberately: this is a fragrance built around restraint rather than volume, and it's one of the more interesting additions to the brand's catalogue on Maison Asrar's UK shelf this year.
Maison Asrar
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Belgravia
Woody Floral MuskBelgravia opens on bergamot brightened by a whisper of blackcurrant and lemon — sparkling rather than sweet, the kind of citrus that reads clean rather than fruity. Freesia and lily of the valley carry the heart, and this is where the fragrance earns the "quiet grandeur" framing: both notes are naturally soft, and Maison Asrar has kept them that way rather than pushing them louder with sweetness, letting a touch of sandalwood and caramel round the transition instead of dominating it. The base is where it settles into something genuinely wearable day-to-day — vetiver and musk close things out with real quiet authority, cedarwood and moss adding just enough grounding that the whole composition never tips into "loud." It's inspired by Byredo Bal d'Afrique Absolu, and the family resemblance is there in the citrus-to-musk arc, but Belgravia leans slightly greener and less overtly sweet through the middle — a detail worth knowing if you've tried the original and found it a touch too soft for your taste. As a unisex Eau de Parfum it wears close to skin rather than projecting hard, which makes it a genuine desk-to- dinner option rather than a fragrance you have to plan your day around.
TopBlackcurrant, Bergamot, Lemon
HeartFreesia, Lily of the Valley, Sandalwood, Caramel
BaseMusk, Vetiver, Cedarwood, Moss
Who Belgravia Suits
This isn't a fragrance built to announce itself across a room, and that's the point. Belgravia suits anyone who's found typical "loud" woody musks a bit much for daily wear, or who wants something that reads considered rather than heavy at a desk, on a train, or across an evening out. The unisex framing is genuine here — nothing in the accord structure pushes hard toward traditionally masculine or feminine territory, which is worth knowing if you're browsing by scent family rather than gender label on our Scent Finder. If you already know and like Byredo Bal d'Afrique Absolu, Belgravia is worth trying as a scent- direction alternative rather than an identity match — expect the same citrus-into-musk arc, with a slightly greener, less sugary middle.
Buying Belgravia at Scent of the Dunes
Scent of the Dunes is an authenticated UK stockist of Maison Asrar, sourcing genuine stock directly and shipping free across the UK on every order. Belgravia arrives as part of Maison Asrar's newest 2026 releases — if you want to see what else has landed alongside it, our New In collection and the full Maison Asrar range are both worth a browse, alongside our Best Sellers if you'd rather start with something proven.
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Common Questions
Belgravia by Maison Asrar FAQs
What is Belgravia by Maison Asrar inspired by?
Belgravia is inspired by Byredo Bal d'Afrique Absolu, sharing a similar citrus-to-musk structure
with a slightly greener, less sweet heart.
Is Belgravia a men's or women's fragrance?
Belgravia is a unisex Eau de Parfum. Fragrance is personal, though, so the best guide is the notes
and accords rather than the gender label alone.
What does Belgravia by Maison Asrar smell like?
It opens on bergamot, blackcurrant and lemon, moves through a freesia, lily of the valley,
sandalwood and caramel heart, and settles into vetiver, musk, cedarwood and moss.
How much is Belgravia and what size does it come in?
Belgravia is available as a 100ml Eau de Parfum, priced at £49.99.
Can I buy Belgravia by Maison Asrar in the UK?
Yes. Belgravia is available in the UK from Scent of the Dunes, an authenticated Maison Asrar
stockist, with free UK shipping on every order.
